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یکشنبه 20 شهریور 1390

Richard Wagner: Self-Promotion and the Making of a Brand download pdf ebook

نویسنده: Tanner Neal   

Richard Wagner: Self-Promotion and the Making of a Brand




Author: Nicholas Vazsonyi
Type: eBook
Date Released: 2010
Format: pdf
Language: English
Page Count: 234
Isbn10 Code: 0521519969
Isbn13 Code: 9780521519960


Review "It is ... a cracking good read as we learn about Wagner's abilities to turn himself into a 'brand' or to act as his own 'PR agent'. An important book, too, as Vazsonyi foregrounds an aspect of Wagner we hear too little about, re-aligning a great 19th-century figure through the filter of an avowedly 21st-century sensibility." --Opera "...written with panache and élan, conveying with refreshing brevity a palpable sense of Wagner's indefatigable industry...the first scholarly text to take seriously Wagner's incessant self-promotional activity, Mr. Vazsonyi's book assumes considerable importance not only in musicology but also in the history of marketing." --Conor Farrington, Wall Street Journal "The scholarship of Vazsonyi's study is solid; he knows the literature and is well read in current theory. Despite this, I am happy to report that his book is largely free of scholarship jargon. It also is relatively short, especially given the magnitude of the subject. Most importantly, it offers us a truly novel and illuminating take on the great, wily magician. This book is a most welcome addition to the library of literature on Wagner." --The Wagner Society of New York 'Vazsonyi's rigorous study is marvellously enlightening ...' --Laura Silverman, whatsonstage.com Book Description This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

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