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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)




Author: John G. Geer
Type: eBook
Date Released: 2006
Format: pdf
Language: English
Page Count: 218
Isbn10 Code: 0226284980
Isbn13 Code: 9780226284989


Review "Geer has set out to challenge the widely held belief that attack ads and negative campaigns are destroying democracy. Quite the opposite, he argues in his provocative new book: Negativity is good for you and for the political system. . . . In Defense of Negativity adds a new argument to the debate about America''s polarized politics, and in doing so it asserts that voters are less bothered by today''s partisan climate than many believe. If there are problems -- and there are -- Geer says it''s time to stop blaming it all on 30-second spots."--Dan Balz, Washington Post (Dan Balz Washington Post ) "Geer puckishly argues that negative ads are more nutritious for democracy than sunnier, Morning-in-America-style spots. . . . The point, Geer says, is that campaigns should provide information about the differences between candidates on issues, and attack ads do a good job of this."—Christopher Shea, Boston Globe (Christopher Shea Boston Globe ) "This book is well written, well argued and logical and steers the reader to the counterintuitive conclusion that political mudslinging can be beneficial. . . . For political advertising scholars in particular, this book provides an alternative, refreshing viewpoint on the subject. Political junkies of all denominations however would also benefit from reading this insightful book."—Mark Thomas Rice, Political Studies Review (Mark Thomas Rice Political Studies Review ) "An important book, containing a large systematic content analysis of presidential advertising over the past 12 elections. The book addresses several basic questions that have been missing in the debate about the impact of negative ads." (Nicholas A. Valentino Public Opinion Quarterly ) "This book has a great deal to recommend it for undergraduate and graduate students alike. This is what high quality social science is all about. It should become required reading for all journalists and political pundits before the next round of federal elections." (Richard R. Lau Perspectives in Politics ) "Attack advertising is good for democracy. This is the main argument of John Geer''s excellent book on negative ads in U.S. presidential elections. . . . The argument and evidence in this book should prompt critics to rethink the merits of attack ads." (Bethany L. Albertson American Review of Politics ) "This is a fine piece of scholarly workthat is readable enough for use in the undergraduate classroom and systematic enough to be taken seriously by other investigators. . . . Whatever your particular perspective on the question of negativity, there is no doubt that this book is essential reading. It is thoughtful, interesting, and full of evidence that is badly needed in this literature." (Scott D. McClurg Journal of Politics ) About the Author John G. Geer is professor of political science at Vanderbilt University and the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.

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